Open minded to the world

Before we tell you more about us…

You can see some of the statistics for us and our company. For over 10 years we have been building the future together with our clients and partners.

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Positive Feedback

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Renovated Cars

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Оver A Decade Of Professionalism

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Happy Customers

The Beginning

We stared 13 years ago as two brothers doctors full of love with cars. At the dawn of our creation we opened leather saloon restoration center. As doctors, we are open to detail, quality and problem solving. In our case, the problem was how to restore the leather finish permanently. At the beginning we started with foreign products and we were shocked and disappointed by the results achieved with them. The salons we had restored did not last long, and the people had paid. As doctors we could not afford it, which is why we decided to create our own formula. Of course, in the beginning it was very difficult, because we could not achieve the results we have today. The perfectionism in our products, the strong protective layers, the quality cleaning agents penetrating in depth, the methodology for forming the exact color, the water-based products as well as the overall finishing system – all this took us a lot of time, effort and a huge resource in constant testing, chemical changes and improvements. We have researched many types of products to find out what is not good in them, what interferes with color, what interferes with durability, what does not clean well and of course all this has already been removed.

We started selling our poducts and only when our customers restored their cars themselves and gained over 5,000 positive reviews, we were convinced that we have made the recovery process accessible to the average person. Then we dared to start looking for our first distributors. The first companies to become our distributors shared their fascination with the quality of the products, how easy is to operate with them, as well as the strength and reliability they provide. Later, their customers began to give them feedback on how many tens of thousands of kilometers they have traveled and still their wheels and seats looks like new, how soft the leather becomes and how high the experience is in the restored leather interior. Now this presentation is with you and we sincerely hope that you will soon become part of our family, and that soon you will be the ones who will give a great experience to your customers using high quality products. We hope you become our partners and together to eliminate our competitors and gain market share, offering the highest quality at a reasonable price. And if you have a service, then very soon you will give the best service on the market with the confidence that when you restore a leather part or salon it will have a long service life and even longer if the customer does maintenance procedures using our products for leather maintenance.

We created our first service, of course, in a garage located in our favorite and most beautiful city, Plovdiv, on the small, crowded street Bratya Miladinovi 13. Like any beginning, we were very excited, full of great hopes and dreams. Very soon after that, we realized that on the way to our hopes and dreams, we would have to go through many difficulties, but we were ready for that.

We worked all day long, even on weekends, but it was very difficult to get adequate results. The love and passion for what we do gave us the strength to continue.

One Year Later

In 2009, we were already thinking about how to grow our business. We knew that the bigger the service, the bigger the responsibilities. Expectations were rising. We were already thinking about employees to help us grow. And so, in May 2009, we moved our service. Our new place was nothing special—a hall of about 200 square meters made entirely of sheet metal. During the winter, the temperature dropped by around 2–3 °C (35.6-37.4 °F); during the summer, it reached 40+ °C (+104 °F), but despite everything, we continued to strive to offer the highest quality of services. We had already developed our service activity to such a level that people from all over the country were coming to us. This lasted for several years.

Something Special Happened

In the next few years, we had already gained a lot of experience, we had seen major shortcomings in the systems we worked with (we had tried dozens of renovation systems known on the world market), and of course we had accumulated some capital.

Then we decided that perhaps the best thing we could offer to our customers is to create our own line of products, united under a brand focused on the customer and his needs. We had contacts with partners, we had tested all product interactions, and we had great chemical consultants who developed incredibly durable finishes, flexible pigment masses, and fine adhesives. It seems like we were ready, and nothing could stop us anymore. We founded the brand Avtorenovacia TM and launched our first products on the market in Bulgaria.

Four years later

Four years later, we already had a recognizable brand in Bulgaria; other companies competing with ours had already appeared, which strongly motivated us to continue to develop as persistently and innovatively as possible. For these 4 years, we learned how to create and develop products in the premium segment, looking for the highest quality without necessarily thinking about the lowest price. In 2016, we launched our first line of leather cosmetics. In an incredibly short time, we managed to establish the products of the series as a first choice for a lot of companies and customers. People came to us looking for our products, not because they were the cheapest, but because they were sure that they would solve their problem. Years later, to this day, we are incredibly happy when we find our old customers in our stores every day, who come back to us again and again. This gives us the feeling that we are really on the right track.

The new course

The day came when we realized that, in order to reach more and more people, we needed to make the service easy and accessible to everyone. Due to our highly developed relationship with customers, they more and more wanted to make their own renovations, while our time was getting shorter and shorter. All this led to an important decision for us: we will move entirely to commercial activity without offering services. We will direct the clients who want a service to our partners.

Now that we had time to develop, we decided it was time to get on the big stage. The first country was Romania, close to Bulgaria, with relatively easy logistics. As if it were a good option to start our international activity.